Nutraveris is setting-up its US office in New Jersey
“All is about focusing on solutions rather than on problems when developing business in Europe”. says Cédric Bourges, CEO of Nutraveris. “When asked about their international development projects, more and more US companies brush aside the European market, saying that complex, demanding and unclear rules make it too complicated. However, companies that take the plunge quickly realize that these hurdles are easily overcome”.
To make business easier for US companies, Nutraveris developed a database, Nutraveris On Line, which gives a quick access to regulatory status of more than 2,100 ingredients on 132 health applications. In addition, Nutraveris experts provide support on product authorization processes, EFSA health claims and novel foods dossiers. “These issues have been scaring off some companies from the EU, but for an expert company installed in this market since 2005 as Nutraveris, they can be managed very quickly”, said Mr Bourges. “We look forward to helping US dietary supplement companies & ingredient suppliers develop their business in Europe”.
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